5 LinkedIn Sales Navigator Filters You're Not Using (But Should Be)
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In today’s market, you have to stand out. If you want a buyer to buy they need to remember you when they are ready. The best way that I’ve found to do that today is video, and the best place to send a cold video is LinkedIn.
It takes a bit more effort and intention, but it’s effective. But who do you send a video to? It would be a huge time suck to send every single prospect a personalized video, and I don’t recommend that either. So, what do you do?
LinkedIn Sales Navigator has some key filters that I know are underutilized. I was not using it to fullest a few months ago, and it’s a powerful tool. The key to making sure your video resonates is building a list and sending it to the right people.
Lets take a look at some LinkedIn sales navigator filter you might not know about.
These people have viewed your profile recently and likely are familiar with who you are and what your company does. They may also be curious to learn more about your solution.
A simple ask: " What brought you to my profile—anything in particular?”
This is a great filter. If someone takes the time to follow you company they likley have some experience with it or interest in it. They are familiar with you brand and are warmer prospects to engage with about your company.
The more engaged a prospect is on LinkedIn, the better. These folks will provide some key insight into their interests and pain points, and they are more likely to respond. Make sure to spend some time commenting and engaging with their content to build a more organic relationship.
Check to see if a person has recently changed jobs and how long they’ve been with a company. If someone has been in their role for only 1-2 months, they likely don’t have a good understanding of their role yet. However, look for people with less than a year in their role but more than 3 months.
Finally, filter for job title and focus on your ideal customer profile (ICP). These will be the people who are going to be most interested in your service.
An omnichannel strategy has been most effective in my sales career meeting buyers where they are with the right message.
Give these filters a try as you build your outreach list. This strategy will help you build your pipeline faster.
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Until next time,
Tajh
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