How to get your prospects attention on LinkedIn
+How tariffs might affect sales reps who sell manufactured products?
Connecting with prospects is harder than ever nowadays. The market is so noisy, and every person is pitching some new AI thing that does this or that.
I was in a meeting recently, and the focus was pipeline, pipeline, and more pipeline! That’s not unique; who isn’t focused on that?
The part that stood out was the leadership’s intentional focus and push to improve connections with prospects. The big question was, “Why are meetings and conversations so low?”
Doing more activities is a baseline answer. Doing more activities and getting in front of more people will obviously help. However, what will get a prospect’s attention?
Instead of a shotgun approach, take a sniper approach.
The more successful cadences were those of less volume but of higher quality. Personalized and persistent messaging to the right persona results in higher responses.
I read a Reddit thread that echoed a clear sentiment, reading it felt like strong doubt and heavy debate on outbound prospecting.
Is cold outbound still effective in 2025? It’s tough out here in these streets!
Calls and emails just won’t cut it anymore. It takes more to stand out and get a response. These methods help, but they are simply not enough.
You must connect with prospects where they are. I’ve learned a multi-channel approach is the best way to identify where a prospect spends time, and then to lean into that channel.
If calls are not working, add LinkedIn. If emails are not getting responses, send a gift.
Try sending a prospect a text, or a video email, and see what happens. The point is to stand out, get their attention, and be unforgettable.
LinkedIn is a great tool to connect with prospects. It has over a billion users, and most people who use the platform are professionals looking to connect with other professionals.
How do you stand out on LinkedIn beyond a connection request or commenting on a post?
I use video and voice notes. Let me show you what that looks like.
Here is how to stand out with your prospects on LinkedIn
Make a list of your target personas.
It’s important to know your ICP and then make a target list of the personas most likely to buy your product. You can do this without having LinkedIn Sales Navigator, but it will be easier if you do.
If you have Sales Navigator, look for the save icon under the person’s name. Once you click it find create a new list.
Send a connection request to each person.
This one is pretty straightforward. Send a blank connection request to each person on your list. Sending a request with a personalized message may come off salesy. I’ve found that a generic request, no custom text, is best to get a connection.
Send a voice note.
After the connection has been accepted wait a day or two and send a personalized voice note. Keep it short and casual. Find a post or something relevant to mention. End the voice note with a clear call to action. Keep it casual and don’t pitch.
Click the message button. Click the microphone button. (I think this function is only available on mobile)
Send a personalized video message.
Wait another three to four days and send a video.
Make the video personal and use their name. Keep it short and make sure your pitch is tight here. The point is to get a response.
Click the message button. Click the paperclip button. Then click a photo or video (I think this function is only available on mobile).
Follow up.
Lastly, wait another two days and send a text follow-up message. If there is still no response, then it may be time to move on.
Outbound is not always linear. It takes strategy and creativity now more than ever. Connect with your prospects where they hang out. This is not often clear and that is why an omni-channel approach is important.
If you discover that your buyer spends time on LinkedIn, then try this strategy in addition to your other outbound efforts.
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Until next time,
Tajh
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